This program recognises those exceptional women who have achieved success in their professional arenas and celebrates their invaluable contribution through their leadership, innovation and courage to their industry

In line with B&T's mission of making equality and inclusion the norm in Australia’s communications industry and beyond, Changing the Ratio will return in 2021, to shake up stereotypes and break down barriers.

B&T Women in Media Awards 2021 - 27th August

Entries in the 23 categories, which span the advertising and media industry, are open to women at any level of their business, from chief executive to new starters, and will be judged by a panel of top executives. We will also be awarding Woman of the Year – this will be chosen by B&T as being the most influential out of the field of entrants; as well as a People's Choice and Lifetime Achievement Award winner.

Photography by andre&dominqiue

MC - Kumi Taguchi

Kumi Taguchi is the new host of SBS’s flagship current affairs program, Insight, Australia's leading forum for ideas.

Kumi Taguchi joined Insight having worked across radio, television, current affairs, long-form documentary and most recently, as the host of ABC Compass and as a presenter and reporter for the ABC News Channel.

Kumi is also a regular host of major live events, including the Australian of the Year Awards and Stargazing Live . In 2018, Kumi was the MC at the opening and closing ceremonies of The Invictus Games in Sydney, broadcasting to a global audience of 60 million.

Kumi has been working in the media for over 20 years, after initially training as a classical violinist. Her first media job was at the ABC’s 7.30 Report in 1997, where she picked up dry-cleaning, organised couriers and transcribed the answering machine.

As a journalist two decades on, Kumi has held a number of roles at the ABC and SBS in Australia; and Star TV and Asia Television in Hong Kong. She has anchored nightly news, ABC News Breakfast and the 7:30 Report.

As a broadcaster, Kumi is also experienced on radio and has hosted shows on local radio, Classic FM and worked at Triple J and regional radio.

Kumi is always up for an adventure, especially one that pushes her physical and mental limits. She has reported live from the Sydney to Hobart yacht race, taking five days to sail the 630 nautical miles on a 70-foot yacht. She has run two half marathons and a marathon in central Australia, near Uluru.

Favourite Animal: Rabbit

Kumi-Taguchi-2-e1575864407993-1024x1024
2020 Awards
213
Entries
146
Finalists
21
Winners
482
Attendees

Thanks to our wonderful sponsors

Categories & Criteria

  • Agency Sales/Account Management
  • Best Ad Campaign - Championing the Equality Cause
  • Business Support - NEW
  • Casting Agent - NEW
  • Champion of Change
  • Creative
  • Creative Producer
  • Employer
  • Entrepreneur
  • Executive Leader
  • Glass Ceiling Award - NEW
  • Journalist / Producer
  • Marketing
  • Media Planner / Buyer
  • Media Sales/Account Management
  • Mentor
  • People & Culture - NEW
  • Public Relations
  • Recruiter - NEW
  • Rising Star
  • Social Change Makers - NEW
  • Strategy
  • Tech
  • People's Choice - via poll
  • Woman of the Year - as chosen by B&T
  • Lifetime Achievement - as chosen by B&T

 

Key Dates

  • On-time deadline: Monday 21 June 2021 (5pm AEST), entry fee $229 + GST each.
  • Late entries deadline: Monday 28 June 2021 (5pm AEST), entry fee $269 + GST each.
  • Shortlist announced: Thursday 22 July 2021.
  • Virtual awards : Friday 27 August 2021, 4-6pm.

Criteria for Agency Sales/Account Management

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project or campaign during the judging period in which the nominee played a key role. Demonstrate the commercial results they have contributed to and evidence of delivering results for both the business and their client/s (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Best Ad Campaign - Championing the Equality Cause

This category aims to recognise campaigns which champion the equality cause and contribute to the promotion of women. To be eligible, the campaign should have been live in market during the judging period of January 1, 2020 to June 30, 2021.

  1. Outline the central idea behind this campaign in answering the client’s brief (250 words – 40 points).
  2. Evidence of the quality of execution and integration in multiple media channels (200 words – 30 points).
  3. Demonstrate evidence of its effectiveness and success in targets set out by the brief (200 words – 30 points).

Criteria for Business Support - NEW

This category is opened to those women who play an effective role within the day to day management on behalf of the Executives of their organisation, within the judging period of January 1, 2020 to June 30, 2021. Roles including, but not limited to: executive assistants, personal assistants, office managers and business support coordinators.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words - 50 points).
  2. Showcase at least one major project or campaign during the judging period in which the nominee played a key role. Demonstrate how their contribution has directly impacted on the success of the project/campaign (500 words - 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry. (300 words - 20 points).

Criteria for Casting Agent - NEW

This category aims to celebrate those females, who have dedicated significant time and effort to cast talent in advertising, film, television, stage and online content.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words - 50 points).
  2. Showcase the nominee’s major production output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s production efforts have contributed to the overall quality of execution across scripting, casting, and directing, and the effectiveness and success of this work against target. (500 words - 30points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry. (300 words - 20 points).

Criteria for Champion of Change

This category is open to both female and male senior leaders in the business who have taken action to drive widespread change in the workforce within the judging period of January 1, 2019 to June 30, 2020.

  1. Outline the most significant contribution the entrant has made to the retention, progression, satisfaction or development of individuals or groups of females within their organisation and/or the profession (500 words – 40 points).
  2. A brief profile of the nominee, including significant achievements and accomplishments of note during their time with their organisation (500 words – 30 points).
  3. Two individual references of no more than 500 words each, from appropriate staff members detailing their own experiences with the nominee (1000 words – 15 points each).

Criteria for Creative

This category is opened to both individuals and creative duos.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major creative output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s creative idea has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Creative Producer

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major production output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s production efforts have contributed to the overall quality of execution across scripting, casting, and directing, and the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Employer

  1. Evidence of a well thought out and executed recruitment policy that demonstrates how specific programs and initiatives have benefited females in the company (500 words – 30 points).
  2. Employers should provide two individual staff case studies of no more than 500 words each, from appropriate staff members detailing their own experiences at the company. One should be for a member of staff who joined during 2018-2020, the other for a member of staff who joined in 2017 or earlier (1000 words – 25 points each).
  3. Demonstrate a commitment to the development and retention of female talent (300 words – 20 points).

Criteria for Entrepreneur

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Demonstrate exceptional innovation, growth and the creation of a business that has the potential to scale up and remain sustainable. In particular, showcase the nominee’s vision, risk optimisation, strategic perspective, passion, market knowledge and her ability to navigate a dynamic business environment (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Executive Leader

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to their organisation, the advertising and media profession, and the wider community. Proven revenue and growth figures will aid your application – please note, these may be checked and clarified by our judging team (500 words - 50 points).
  2. Indicate how the nominee is advocating for a more inclusive culture and demonstrate the growth their leadership has created (400 words – 30 points).
  3. At least one reference from either a team member, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Glass Ceiling Award - NEW

The Glass Ceiling Award is for women who have smashed the glass ceiling themselves or who have opened a crack so wide other women can proudly ascend above it. The winner of this award will be able to demonstrate how they have have set the tone, led by example and then swept aside all barriers so others following didn't even notice a bump. Those who subscribe to Cindy Gallop's infamouds Highlander Syndrome (there can be only one) need not apply. Judges will be looking for evidence of a stellar career as well as an inclusive attitiude to share their success with others. Men will be considered for this award as well in exceptional circumstances. (1000 words – 100 points).

Criteria for Journalist / Producer

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s work has contributed to the wider understanding of the topic for the benefit of the community; quality of execution, and; the effectiveness and success of this work against its aim to inform, persuade or entertain its audience (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Marketing

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major marketing output during the judging period, highlighting at least one major project/piece of work. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Media Planner / Buyer

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major media buying/planning output during the judging period, highlighting at least one major project/client. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Media Sales / Account Management

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project or campaign during the judging period in which the nominee played a key role. Demonstrate the commercial results they have contributed to and evidence of delivering results for both the business and their client/s (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Mentor

This category is opened to those who have mentored individual women within the judging period of January 1, 2020 to June 30, 2021.

  1. An outline of the significant contribution the entrant has made to the retention, progression, satisfaction or development of individuals or groups of females within their organisation and/or the profession (500 words – 40 points).
  2. A brief profile of the nominee, including significant achievements and accomplishments of note during their time with their organisation (500 words – 30 points).
  3. Two individual references of no more than 500 words each, from appropriate staff members detailing their own experiences with the nominee (1000 words – 15 points each).

Criteria for People & Culture - NEW

Open to an individual who has demonstrated excellence by creating and driving successful HR strategies and is focusing on the wellbeing of companies' employees underneath the marketing umbrella, including marketing departments, agencies and media teams.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including
    contribution in the progression and development of women within her organisation and/or the wider industry (500 words - 50 points).
  2. A brief profile of the nominee, including significant achievements and accomplishments of note during their time with their organisation. (500 words - 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry. (300 words - 20 points).

Criteria for Public Relations

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major PR output during the judging period, highlighting at least one major project/client. Demonstrate how the nominee’s idea has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target  (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Recruiter - NEW

Open to all recruitment/resourcing leaders working underneath the marketing umbrella, including marketing departments, agencies and media teams. This person will have demonstrated significant influence on the profession, their business, best practice and demonstrated exemplary leadership.

  1. Evidence of a well thought out and executed recruitment policy that demonstrates how specific programs and initiatives have benefited females in the company. (500 words -  50 points)
  2. Recruiters should provide two individual staff case studies of no more than 500 words each, from appropriate staff members detailing their own experiences with the recruiter. Case study 1 for a member of staff who joined during 2017-2021. (500 words -  25 points)
  3. Recruiters should provide two individual staff case studies of no more than 500 words each, from appropriate staff members detailing their own experiences with the recruiter. Case study 2 for a member of staff who joined in 2017 or earlier. (500 words - 25 points).

Criteria for Rising Star

Additional age criteria: entrants must be UNDER the age of 30 by midnight, Friday 27th August.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Outline the nominee’s future ambitions (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Social Change Makers - NEW

Celebrating the bold bright women of media tackling big issues and aiming to bring positive change to the lives of others through community, charity or pro bono work.

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the media profession and the wider community (500 words – 50 points).
  2. Showcase at least one major charity or pro bono project during the judging period in which the nominee played a key role. Demonstrate how the nominee’s contribution has added to the success of the project (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Strategy

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase the nominee’s major strategic output during the judging period, highlighting at least one major project. Demonstrate how the nominee’s strategy has answered the client’s brief; quality of execution, and; the effectiveness and success of this work against target (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).

Criteria for Tech

  1. A brief overview of what the nominee has contributed in the judging period of January 1, 2020 to June 30, 2021, to the communications profession and the community, including contribution in the progression and development of women within her organisation and/or the wider industry (500 words – 50 points).
  2. Showcase at least one major project during the judging period in which the nominee played a key role. Demonstrate how the nominee’s innovation has contributed to business growth and improved commercial results (500 words – 30 points).
  3. At least one reference from either an employer, community leader, academic or client must be included with the entry (300 words – 20 points).
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